Equestrian Rockstars: Solving Your Puzzle for Riding With Confidence and Joy

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How To Quickly Turn Around Your Riding for Peak Performance ...
‚ÄčEven If You Don’t Believe You Can.



If you are frustrated and/or have tried other sports psychologists to try to turn around your riding to go to back to enjoying your training and showing, and if you are tired and disappointed with your progress and results from showing, this is for you!

But First, Read This Disclaimer:

OK, actually I don’t have one. I am supposed to say my results are not typical. But actually, they are typical!

I have the benefit of practicing emotional strength, resiliency, and transformational change for over 30 years and have established a following with riders as being their “secret weapon” as a result.

The average person who buys any “how to” book gets little to no results on their own. I’m using these references for example purposes only.

Your results will vary and depend on many variables … including, but not limited to, your “story,” experiences, desire to succeed, and work ethic.


Doing well in any sport, and all coaching for REAL transformational change, takes consistent effort and action. If you're not willing to accept that, please DO NOT BUY THIS BOOK OR SIGN UP FOR MY COACHING.


With that said … let me jump right in and show you...


Exactly What You're Getting

First of all, this isn't like any other mental skills that you’ve read about or heard of at clinics. There are no short-term bandage fixes for just the symptoms of your problem – like learning the best way to breathe … just battle-tested cutting edge neuro-association and emotional strength tactics that are working right now with lasting results.

Plus, there are lots of real case studies of my strategic interventions. See how I do it!


And it's easy to apply the techniques and strategies all on your own with this book.


(But I will be guiding you through it with phone sessions (coaching 1x a week), so the tools and strategies will be customized to you! You will fly through this program).

And It's About MORE Than Just  Riding.

See, you can use the same system in this book for transforming all areas of your life.

For example, I’ve also used the same system to help riders to improve their relationships, to double their sales in their businesses, and to lose weight and get in shape.

A rider recently used the same strategies of my mental skills to double the sales of her multiple luxury car dealerships that she owns.

(That was after she got back to winning after a bad fall!)


An eventing rider, who is a Realtor in the luxury market, turned around his riding first and now is using the same strategies to recruit and train new agents ... and then using the same strategies to turn those Realtors into high producing agents that pay him high monthly commissions for his brokerage firm.

A grand prix rider used these techniques not only to win her circuit, but to help her to sell more horses and to help her clients perform better!

Students find they stop procrastinating on school work, and they are more motivated to do well and less stressed with tests and papers. They even eat better and are more focused.

So like I said, there's more to this coaching than "just" turning around your riding. Here's a fraction of what you're getting...

  • Ten reasons you think and behave the way you do ... understand your unique ten reasons for what drives you to be fearful, anxious, negative, stuck or to move forward and you are halfway home!


  • Can you really believe you can be a great rider - even if you don’t REALLY believe it? Yes, and I will show you how my Olympian gymnastic husband figured that out for himself!


  • TODAY: Learn how to change your mental state at the snap of a finger. This is the technique that Tony Robbins teaches at his events that allows anyone to walk on fire. I’ll show you how to apply it to riding (even if you hate having your family and friends watching you in the show ring).

  • Learn a new approach to your riding and your life. It's like nothing you've ever seen before, and it makes you show up as an empowered leader, consistently!

  • A proven way to get your horse to respect you and work with you. Forget the usual "skilled rider stuff." This 7-step leadership approach, borrowed from the military, works much better and makes you look like a hero.

  • You believe all you need is the most expensive horse and top trainers, right? Wrong! The "usual stuff" can totally backfire if you don’t have emotional strength and resiliency. Here's a brand-new approach for where you are now that's faster, simpler to implement, and quite frankly cheaper.

  • Where to find the leverage that works best for you. Two quick litmus tests to see if you're using the right ones that will move you forward (or the ones that are sabotaging you).

  • How to eliminate resistance and problems with your trainer. A simple approach that builds trust and goodwill. 

  • Why mistakes and problems are the good news. And how to embrace those to get the results you want ...even if you are a perfectionist. And to love it.

  • The best way to prevent being triggered emotionally. Do this before anything else. 

  • Why you should never blame your horse! Never! Shocking case study results.


  • Transition trauma and drama and see how it can actually work to serve you better to succeed.

  • How traditional sports psychology can actually keep you stuck. Eye-opening reviews and a recent case study. Learn my full proof way to get unstuck every time!

  • When your weaknesses and “character defects” can actually help your riding.

  • All mental skill coaches say you should use visualizations, but you can win more by tweaking them thanks to this new approach.

  • Say goodbye to “Hope” and “Good Luck!” (And Fear!) This new source of power solves those problems for good.

  • When it's OK to not like your trainer" or their approach with you, without leaving their barn.


I built my entire business on helping riders to turn around any relationship using these ten simple tools.

Heal past emotional injuries and forget about the difficult stuff that's been frustrating and painful for you. 

  • The truth about turning around your riding. The stuff you see everyone else trying doesn’t last, but this new method is simpler and it's working. Case study walks you through it.

  • The best way to deal with expectations from yourself and your parents.(Whatever you do, DON'T lower your expectations and focus just on having fun!)

  • How to compare yourself to other riders so that it works for you instead of sabotaging yourself.

  • What to do if you feel you’re not liked by other riders. How to use that to get the edge!

You're right ...that is a lot of battle-tested strategies and tactics. And it's really just the tip of the iceberg.


But it gets better because you're also getting ...


An Advanced "Identity Transformation" System For Results!

In this book, you're getting a complete blueprint of the most powerful riding transformation system ever deployed in the equestrian industry.


You'll learn how to show up and ride a course with absolute certainty - with no pressure, destructive nerves, or second guessing or self-doubt".


Can you really go through your whole life without confidence and then suddenly show up and ride as a confident equestrian? My husband has a great story for that!

This simple but effective method has been giving me great success for my clients for years, but nobody else does it (although they may claim to) because I created it!


The best part of this is that it's ...

Specifically Designed For People Who Didn't Receive the Results They Wanted From online Self-Help Course and/or In-Person "Therapy"

Listen. Coaching is not therapy. If you don't like "therapy", you're not alone. So many people I speak with complain that it didn't solve their issues. 

Who wants to pay to sit around endlessly talking about the problem and the pain? (Don’t get me started on THAT rant!) I’m into RESULTS THAT LAST!


Sidebar: for serious psychological problems, yes, get therapy! I am not a therapist, so I do disclose that in my coaching agreements. If you feel you need therapy, please choose that instead.

But for issues related to riding, or to learn basic coping skills for life, all you need is mental skills and resiliency. (Please see the programs I offer and what is included.)


Coaching is about acknowledging what you feel and what the problems are and then learning to generate a new, more empowering feelings that will drive you to solve the issues.


And that's why I've spent years developing the equestrian system I'll be giving you in this book. This is the exact process I used to dramatically change and transform my own life.

When you use it, two things will happen.


First, you'll finally understand what trips you up or keeps you stuck. You'll come away from the experience no longer being a prisoner of your emotions ... regardless of what is going on around you.


This is really important to you because it sets you up for a long-term success in anything in your life, and you’re significantly more likely to become a good rider that enjoys consistent improvement for years.


The next thing you'll notice is this:

You'll Know How To Ride Better, Win and Enjoy it More!

And you'll do it effortlessly and with joy. No more pressure or getting triggered emotionally by people or events, and you will look back and not recognize who that old rider was!


That's because of the way the system works.


I've created it using a combination of advanced NLP behavioral strategies and my new mindset approach called "Rider Identity Transformation" that actually helps the rider to empower himself through adopting a New Rider Identity first and then learning the new skills and technqiues from that "bridle path"!


Not only that, you will read stories about my husband, a former Olympian gymnast, and what mental skills he used to win along with his wisdom from years of coaching thousands of gymnasts!

Yes, you heard that right. You will enjoy more success and better relationships when you use this new approach I'm including in your book, for free.


Here's What To Do Next

The "cost" of this ultimate mental skills book used to be free as a digital download and $29.99 on Amazon in the paperback version. You will receive both versions when you purchase my one-on-one peak perfromance mental skills coaching program. 



As soon as you place your order, you'll get a link to set up a free consult with me to explore my peak performance coaching program.  A thank you will pop up with a link to schedule a free consult with me on my calendar. After the consult and determining the cost of my program, you will receive an agreement to sign to start coaching and soon after that, a link to download the book and to receive the paperback version by snail mail. 


You can access the book anywhere with the digital format, immediately, without having to wait for the mail man.

You can read it on the showgrounds during your down time. Over and over!


Oh, and in case you're wondering ...


I realize that my initial free consult is unique to this industy ... so you might wonder what the "catch" is.


And I know there are some websites out there that offer you a great deal on something but then they stick you in some program that automatically charges your card every month.


This isn't one of them.


There's NO hidden "monthly program" you have to try or anything even remotely like that.


I'm literally giving you a free consult, as a means of "putting my best foot forward" and demonstrating real value.


My hope is that you'll learn about my program, see the results from all my testimonials, and this will be the start of a good business relationship for years to come.


But with all that said, there is ONE thing to keep in mind:

Time Is Of The Essence

In most cases, it is a loss of valuable time when offering free consults due to all the tire kickers out there.


And It costs just over $21.00 in advertising expense to sell one book, so that is why I no longer have it for sale on its own on Amazon.


This book is meant to be read alongside the customized coaching program so you can see how it can be uiquely applied to you and your horse, your current and past experience, your trainer, and your personal and school/career life. 


So why would I do that?


Simple. I'm making this offer with the idea that you'll be very impressed with what I'm giving you today, and you'll want to do more business with me in the future.


I'm betting that you'll enjoy your results from the coaching so much, you'll refer me to other riders, and if you are a competitive rider with big goals, to continue your march upwards with 24/7 access to me for coaching during the various cicuits. Pretty straightforward.


Anyway - with all of that said, this is a limited offer.

During the free consult, I'll walk you through the steps of what's working to transform riders right now.


With the book, you'll see the actual techniques and strategies I'm using.


You'll also see examples of the strategic intervention I custom create.


I'll even tell you exactly what I said to get them shifted from one thought or focus to another.


And there's no charge for it. I want you to have this as my gift for checking out the book and and my coaching program.

This Is Truly A Limited Offer So Claim Your Seat and Copy Now Before They're All Gone.

Thanks for taking the time to check out my book, and I look forward to hearing from you soon!


Nancy Dye


P.S. In case you're one of those people (like me) who just skip to the end of the letter, here's the deal:

I'm offering you the ONLY equestrian mental skills book you will ever need; a 277+ page book that details how to transform your riding and your life ...even if you’ve tried everything and everyone else.


The digital version was $12.99. The paperback version was available on Amazon to purchase for $26.95. It is now only available as the required material when you are enrolled in my Equestrian Rockstar Peak Performance Mental Skills Coaching Bootcamp. Click now to set up a free consult to chat with me about my powerful, "5th Gen" mental skills coaching program.


I'm walking you through a "Rider Identity Transformation" system I created that's causing riders to completely change their lives and then turns them into referring clients for me. (Don't worry - "identity transformation" doesn't equate to "meditation control" or anything like that. It's 100% built on good will and being THE single most effective technique for change.)


What's important about this is it doesn't use any temporary bandages for hopefully eliminating symptoms or any of the typical breathing and visualizing stuff you might associate with "sports psychology". (And in my experience, it simply works quicker, better, and has lasting results.)


On top of all that, I'm also giving you a free consult to jump start your progress and to see how to implement what you learn in the book.


This is a very limited offer, so schedule your free consult and sign up with me for my Elite, V.I.P Peak Performance Mental Skills Coaching Bootcamp.


There is no "catch" to this offer. You will not be signing up for any "trial" to some monthly program or anything like that.

Click here and claim your seat for a free consult and a future copy now. You won’t regret it.

Here are some reviews: 

Dr. Jennifer Prior: 

"Great book! 5 stars!" 

Sophia Choti:

Five out of 5 stars, Amazing! I have been coaching with Nancy for a bit now, and all I can say is wow! She and this book has helped me so much with conquering my old rider identity and has helped me become my new confident self. She has helped me gain my love and excitement for competing, and I could not be more grateful.

Sophia's Father: JF Choti

I am Sophia’s Dad and biggest fan. I want to reach out to you, Nancy, and thank you from the bottom of my heart for everything you have done and will do for Sophia. We have seen how much you have helped Sophia, and more importantly, Sophia has shared with us how much you have helped her and how much she respects and looks up to you. I just wanted to say thank you.

Its not about how many ribbons she is winning or how much money she is winning (although that is nice) but more about how happy and confident she has gotten again.

Thank you again from the bottom of my heart.

Terri Knox Vanpraet: 

"Bought one for my niece too. So far, it's a terrific read and so insightful and helpful. I can see the things happening in my mind like a well written book should do. Thankyou, Nancy, for sharing your wisdom. May God bless you in so many ways." 

"Thanks, Nancy Dye, for going Old School. Love my real book!" 

Olivia Combs:

“I absolutely loved reading Nancy’s book! It was incredibly relatable, filled with her humor, and to top it off, educational. Well written with a charming voice, it was an extremely enjoyable read. Through her book and coaching program, my jumpers have never gone better, and I have never ridden so accurately!” 

Gretchen Jelinek:

“Just finished the book and think it’s incredible! It is engaging, and you tell it in a way that makes you root for the rider that you are writing about. The best thing you shifted for me during coaching was to stop giving myself a way out. You taught me to COMMIT." 

Debbie Prince:

“Equestrian Rockstars, along with my coaching in Nancy’s program, was so empowering and life changing. I now have new beliefs that support the psychology of good riding. My horse has never gone better, and I know he loves his new Equestrian Rockstar. What a good read for all equestrians!” 

Cassandra Weirman:

"I first read Equestrian Rockstars when it was offered as a free e-book. I liked it so much, I purchased the paperback version as soon as it came out.
I had recently returned to riding after what was soon becoming a triple decade hiatus. Even though I had ridden successfully at a national level in multiple disciplines during my younger years, as a re-rider in my late 50s, I was struggling. Not only did I have pre-competition jitters, I had pre-going to the barn jitters. The sports psychology training I'd learned back in the 1980s (positive visualization, biofeedback, etc.) wasn't enough. I hit Google searching for an equestrian psychology coach and found Nancy Dye and her free e-book. I normally hate e-books because they are hard on my eyes, but I read Equestrian Rockstars cover to cover in one day. It was so relatable and easy to read. I especially enjoyed the many case studies. I tried some of the techniques, and they worked like BAM! I then signed up for personal coaching with Nancy, which has been amazing, not just for my riding but in all areas of my life. My only regret is not finding her sooner. I can honestly say this book changed my life."

Meghan Richards: 

"I read Nancy’s book and hired her as my equestrian coach in 2020. 5 years not jumping…9 years not owning my own horse. Petrified to jump again but also dying to try it again. My business was suffering so affording a horse seemed impossible. Nancy worked with me and when I applied her principals to my riding, everything changed. I applied them to my work. To my marriage. To everything. Fast forward to 2021 and not only did my business quadruple, and I was able to buy a horse (along with a trailer, new truck, custom saddle, etc), and not only did I jump again, but I did eventing! And won our first horse trials!
My riding, my work, and my marriage are all better thanks to becoming a “ROCKSTAR” in every facet of my life. If I can do it- YOU CAN! Great read and advice for life!! I referred her to two of my friends, and she helped them as well."

Abbie North: 

"Nancy's book has helped me with so many roadblocks in and out of the ring. Each chapter is superficially designed and tailored to help each rider obtain peak performance. Every time I read a chapter, I learn something valuable (even if I didn't think, at first, that the issue pertained to me!) I can't thank Nancy enough for the coaching and sharing of her keys to success through her book."  

Jessica Zaloom: 

"I read Nancy’s book in conjunction with my coaching program. It was an amazingly powerful tool. I even highly recommend it as a stand alone tool. The book is full of so many great stories that you can keep going back to in your mind to remind you and guide you back to your progressive path.I spent year after year wasting time and hoping things would get better and they never did. It was only when I started using this book and my coaching sessions with Nancy when I made a huge turn around. I am now back in the ring after 3 years of not riding at all and being successful at the sport I love. All thanks to Nancy and her powerful results driven program. Buy the book and I promise you will not regret it!!"


"This book, paired with coaching sessions with Nancy herself, has given me the tools to be my own Equestrian Rockstar. These tools are tailored to the triggers and limiting beliefs that can come with riding competitively, but are also applicable to other aspects of life - work, family, and any other encounters you come across in life. Highly recommend and makes a great gift for that equestrian in your life!"

Tracy Leahy: '

This book is incredible! I’m almost done, and I don’t want to put it down to go out to dinner! It’s so awesome the way the last chapters just pull everything together. Boy, I can relate to so many of these chapters. I have to take long pauses because sometimes I can’t believe what I read and how much it’s like me yesterday! I think I just read 60-80 pages! I was reading in the pool and didn’t have a pen with me to underline, so in the evening, I quickly reread all the pages again so I could highlight what I wanted to! I just wanted to go on here and tell everyone how great this book is. I don’t want it to end. Incredible book and such a game changer!

After a bad riding accident, I was having trouble riding horses without feeling extreme fear. I wanted to enjoy riding again and to have the confidence to do it. A friend told me about Nancy, and I started coaching with her right away and reading this book. One of my favorite aspects of this book and coaching with Nancy was the confidence I gained in riding, and the tools that Nancy taught me to make me into an empowered Equestrian Rockstar that I am today. I just got a championship ribbon at my first horse show at Old Salem on my new horse, and I would not be where I am today without Nancy’s coaching! I am not the same rider or even the same person. 



Morganne Young: 

I had to write and share that I read your book in less than 2 weeks during the start of my winter circuit showing. Both weeks I won a 0.90 class on my horse Da Vinci who is just coming back from an injury AND I won the first 1.10 adult class my new horse Gunner that I ever walked into, PLUS the 7500 classic under the lights the following week.

Thank you so much for helping me. Your book and the advice in it changed the way I spoke to myself before I showed in such a profound way.

I so enjoyed our first conversation and am saving up to start coaching hopefully later this year. Will continue re-reading your book in the meantime :)

So grateful for the impact your words had!!

DISCLAIMER: The testimonials are my personal results with a variety of clients from various backgrounds, ages, disciplines, and levels of riding. Please understand my results are not always typical with just reading about the process. I’m not implying you’ll duplicate them (or do anything for that matter). I have the benefit of coaching for over 30 years, and have an established a following of riders whose riding and lives I have totally transformed as a result. The average person who buys any “how to” information gets little to no results. I’m using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All personal growth and change entails massive and consistent effort and action. It works if you work it. If you're not willing to accept that, please DO NOT GET THIS BOOK.


Copyright 2019 – Elite Lifestyle Transformations, Inc – Wellington, FL  (561) 866-0402 - All Rights Reserved


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